Jay Hopkins

Jay Hopkins guides The PR Spin as the company's President, overseeing all accounts and spearheading every campaign. He has been developing and driving successful public relations programs for fifteen years. His first foray into PR was creating the publicity and marketing departments for the Professional Association of Healthcare Office Managers and Big Brothers/Big Sisters in Northwest Florida. Moving to L.A. and into the entertainment industry, he worked on key accounts at Spelling Communications and Artisans Public Relations before founding his own agency in 1999.

In addition to his director role at The PR Spin, Jay is involved with the entertainment community. He served on a task force for the City of West Hollywood created to keep production in that community. He is also a member of the Hollywood Post Alliance serving on the Membership and, the HPA Post Production Awards Show committees. He is chairing the subcommittee for media sponsors for the first HPA Post Production Awards Show He also volunteers his time teaching classes on "Street PR" to professionals in the L.A. community. Jay holds an M.A. in Public Relations and Journalism from the University of West Florida, and a B.A. in English with a concentration in Film and Foreign Languages from East Tennessee State University.

Linda Rosner

Linda supervises every account, working with the client's management and marketing team in strategic planning and campaign development. Her direct involvement underscores the agency's commitment to achieving superb working relationships.

Keith Gayhart

Keith supervises the creation of all written and electronic communications. He also directs the agency's research program to stay on top of market trends and to explore public relations opportunities in emerging communications technologies.

Betty Liu-Hong

Betty is the Director of Human Resources at the PR Spin. She brings years of expertise in all facets of human resources management, and an unparalleled understanding of the needs of growing media companies.