The PR Spin staff comprises a team of dedicated professionals that contribute their considerable skills to the overall success of the agency.

Jay Hopkins

Jay Hopkins guides The PR Spin as the company's President, overseeing all accounts and spearheading every campaign. He has been developing and driving successful public relations programs for fifteen years. His first foray into PR was creating the publicity and marketing departments for the Professional Association of Healthcare Office Managers and Big Brothers/Big Sisters in Northwest Florida. Moving to L.A. and into the entertainment industry, he worked on key accounts at Spelling Communications and Artisans Public Relations before founding his own agency in 1999. In addition to his director role at The PR Spin, Jay is involved with the entertainment community. He served on a task force for the City of West Hollywood created to keep production in that community. He is also a member of the Hollywood Post Alliance serving on the Membership and, the HPA Post Production Awards Show committees. He is chairing the subcommittee for media sponsors for the first HPA Post Production Awards Show He also volunteers his time teaching classes on "Street PR" to professionals in the L.A. community. Jay holds an M.A. in Public Relations and Journalism from the University of West Florida, and a B.A. in English with a concentration in Film and Foreign Languages from East Tennessee State University.

Zachary Allen, PR Coordinator

Zach wears several different hats at The PR Spin. In addition to working very closely with Jay in supervising all of The PR Spin’s accounts, he oversees office operations and staff. Zach serves as the main contact for the company and is responsible for client and media relations. Zach earned his B.A. in Theater Performance from the University of Nebraska. He has been with The PR Spin since early 2007 and continues to provide the company with unparalleled support.

Corinne Cromwell, PR Assistant

Corinne earned her B.A. in English from The University of Southern California and utilizes her degree by writing many press releases for The PR Spin’s clients. Corinne provides clients with great customer service and assisting on accounts. She is also responsible for maintaining contact with clients whether it is through pitching a story or simply following up.

Peter Caranicas, Consultant

Peter brings many years of industry experience to The PR Spin. He has been staff editor at several magazines covering entertainment, media and technology, including Videography, Millimeter, Film&Video and Shoot. He presently edits, writes and consults for a wide variety of publications and websites, including Below the Line, World Screen, and CableWorld. Peter has also contributed articles to The Hollywood Reporter and The New York Times Encyclopedia of Television, among other publications, and has done PR consulting and advertorial writing for such companies as Discreet (now Autodesk), Sony Electronics, Technicolor and Hewlett Packard.

Julie Miller, Consultant

Julie has over a decade of PR and marketing experience in the entertainment technology industry. Formerly a PR manager and product marketing manager for Avid, she is an independent marketing/writing/PR consultant to companies including Akamai Technologies, Ascent Media Group, Avid, D2 Software, Future Media Concepts, and others. Julie holds an M.A. in Professional Writing and a B.A. in English, and brings relationships with trade press and industry experts and knowledge of post-production technology and workflows to the PR Spin and its clients.

Vikki Shoaf, Accounting

Vikki handles all accounting for The PR Spin and its sister company, Ad Venture out of her office in idyllic Holden Beach, North Carolina.  Vikki’s background in health care management has given her the opportunity to develop her skills in customer service, communication, and finance. She has been a great asset to The PR Spin thus far.

Betty Liu-Hong, Director of Human Resources

Betty is the Director of Human Resources at the PR Spin. She brings years of expertise in all facets of human resources management, and an unparalleled understanding of the needs of growing media companies.